E-commerce · Meta Ads + SEO
Direct-to-consumer wellness brand
Fixed tracking, rebuilt creative testing and added an SEO content engine to lift blended ROAS and reduce reliance on paid.
Illustrative example
- 4.6×
- Blended ROAS
- +22 pts
- Organic revenue share
- 16
- Creative tests / month
Problem
Where it started.
ROAS reported in the ads manager didn't match Shopify. Creative was refreshed every few months, and organic traffic was negligible.
Strategy & execution
What we changed.
- 01Server-side tracking and a single attribution dashboard reconciled with Shopify revenue.
- 02Fixed creative cadence: 16 new hooks and formats every month, with losers cut in 72 hours.
- 03Commercial-intent SEO content and product-page optimisation.
- 04Email and WhatsApp flows for abandoned carts and repeat purchases.
Result
What moved.
Paid efficiency improved and, over six months, organic became a meaningful share of revenue, lowering the brand's blended acquisition cost.
Next step
See what your marketing should be delivering.
Book a strategy call, or get a free written audit of your visibility, ads and follow-up — with the numbers we'd target in 90 days.
Prefer email or a call? hello@clickstack.in · +91 74400 00844